Woolmark has launched a campaign for end consumers to promote the natural, and biodegradable benefits of wool compared to ...

revaluing wool for fashion and textiles” - Knitwear designer Nicci James will challenge the need for synthetic materials in ...

As a hiker, I hate sneaking off into the bushes for a surreptitious pee only to discover a pile of used toilet paper strewn ...

Australian Wool Innovation has unveiled its latest global brand campaign, Wear Wool, Not Waste, off the back of its previous ...

In addition to Galway sheep, the Blue Leister and the Romney sheep breeds also produce wool that is favoured for use in wool ...

With its padded shoulders, pointed lapels and maxi length, Stella McCartney's take on a classic camel coat is pure sophistication. It's crafted from 100 per cent camel wool and the structured ...

Because when it comes to staying stylish and warm, a well-chosen wool coat is always in season. Pure and polished, this ivory coat is the epitome of winter elegance. Its clean lines and luxurious ...

Since as early as the Stone Age wool has been considered one of the most effective natural materials for weatherproofing and warmth on the planet. Wool is a breathable fabric which is naturally ...

A new campaign by Woolmark aims to unpack and highlight the benefits that come with using the “world’s most recycled apparel fibre”, wool. In ‘Wear Wool, Not ...

The fabric care market is projected to grow from USD 114.0 billion in 2023 to USD 193.1 billion in 2033. Fabrics that are ...

Wool is a natural fibre and shedding is normal. Unroll your rug and leave for 24 hours during first use. Maintain your Wool rug by vacuuming regularly with a nozzle attachment, this will reduce ...

Wool is a natural fibre and shedding is normal. Unroll your rug and leave for 24 hours during first use. Maintain your Wool rug by vacuuming regularly with a nozzle attachment, this will reduce ...