Through its ad ‘Doodh Doodh, Piyo Glass Full’, Amul and FCB team decided to position milk as other packaged beverages and make it an interesting proposition for consumers. While filming the ad ...

An Amul advertisement showing a girl changing her ... on Facebook and wrote: "Stop this ad." People also gave negative comments to the ad on YouTube. The digital film shows a little girl ...

Banas Dairy, part of the Gujarat Cooperative Milk Marketing Federation, now produces 'mahaprasad' tandul laddus for the Kashi ...

AMUL's newly launched milk in the US finds great success, according to Jayen Mehta, MD of GCMMF. The brand is set to enter ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Amul has extensively used Topical ... and “Powerliament” were a few such news events that the company’s marketing team turned into an ad. A collection of 74 Amul Topicals features in the ...

Tribute to the business tycoon with a heart of gold,” read the caption. Also Read: Amul Pays Tribute To F.R.I.E.N.D.S Star ...

Vadodara: Six months after it first set foot outside India, the ‘Taste of India' is set to be available in the US as dairy giant Amul has entered the mainstream retail market there. Gujarat ...

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...

The announcement was made at the association's annual meeting in Detroit on March 20, showcasing Amul's commitment to global ...

Congress lawmaker Sashi Tharoor said that he was saddened by the news. "An era has passed ... Derek O'Brien shared a favourite Amul ad of his and said that he had "much respect and admiration ...

Amul is known to share witty topicals on trending news. Recently, Rohan Bopanna was ranked No. 1 in men's double tennis. Amul took to social media to celebrate Bopanna's win with a topical. In a ...