Rap superstar Bad Bunny is pushing to sway Puerto Rico’s virtually tied governor’s race with a last-minute endorsement.

Bad Bunny is recognized globally for establishing reggaeton as a mainstream music genre and exporting Puerto Rican culture to the world. But the millennials who grew up in Puerto Rico the same time as Bad Bunny,

On Puerto Rico's current ballot are the New Progressive Party's Jenniffer González and the Independence Party's Juan Dalmau. Bad Bunny officially endorsed Dalmau. If he wins, he would be the first representative not belonging to either of the country's main governing parties.

Until recently, it was unthinkable that a third party could challenge the political dominance of the island’s two parties.