Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Find out how this new Magic Mixies toy faired when tested by our parent tester Punteha and her eight-year-old daughter ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Rachel Doll, a new building toy from Melissa & Doug, and a surrealist Magic 8 Ball ... black-and-white fortune teller — and ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Pop Mart and other Chinese brands are seeing soaring sales in Southeast Asia, fueled by the region’s young, eager consumers.

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

Toys have to have longevity, be recognizable and have great “play value,” he said, meaning they encourage things like ...

This year’s holiday Barbie is decked in a red-and-green plaid holiday gown and comes in five doll designs. Each doll is ...