Controversial new ads on MLB batting helmets spark fan backlash as the World Series spotlights brand sponsorships.

A helmet belonging to New York Yankees' rightfielder Juan Soto, signed, $249.99. Photographs courtesy Collectible Xchange. With the New York ...

The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets ...

While uniform sponsors have long been prominent in international sports, the American sports landscape has gradually seen ...