The Fitbit store website is set to be merged with the Google Store, removing some of the final bits of Fitbit's identity as an independent brand.

The slow cannibalization of Fitbit by Google continues apace, as the the tech giant has confirmed that it will be shutting ...

The Google Pixel Watch 3 is the perfect Fitbit alternative for those who want more from their fitness tracker. Here, Health ...

Smartwatches are a must-have accessory that have made it easier for people to keep a tab on time and their health parameters ...

The Apple Watch 10 was just unveiled at last week's September Apple event, and Best Buy already has an unbelievable preorder ...

Prime Day ~fall edition~ is nearly here, and Fitbit is already getting in on the action. While not many models are on sale ...

Released at a retail price of $229.95 just a few months ago, Google's kid-friendly Fitbit Ace LTE smartwatch is already down ...

Based on these reports, it appears that Google is prioritizing the Pixel Watch series while gradually shifting away from the ...

Google has quietly brought the Fitbit Daily Readiness Score feature to older Fitbit devices and Pixel Watch models.

The second in our Mirror Top Tech series – where we offer our top picks of gadgets and tech deals – sees Tech Commerce editor ...

For a limited time, the Fitbit Ace LTE is available for $170, $60 off its usual retail pricing, and a great deal on the kids smartwatch.

If you buy something using links in ... the timeframe of when the first Pixel Watch launched. Research group Canalys says the ...