By integrating local elements into their marketing strategies, companies like Coca-Cola, Cadbury, and Realme are not just selling products but also fostering emotional connections ...
Mumbai: FCB Kinnect has appointed Yogesh Mani Pradhan as group executive creative director (west) to lead creative work at its Mumbai office. With over two decades of experience at Ogilvy, Yogesh has ...
On his 82nd birthday, we take a look at the biggest ads featuring him. According to TAM’s half-yearly celebrity endorsement report, he endorsed 41 brands between January and June 2024 ...