But, instead of directly opposing AI, Cadbury 5 Star and Ogilvy India use wit and creativity to disrupt its efficiency. In the ad, the brand announces setting up “the world’s first server farm ...

To make this more entertaining, the distribution scale of the packs was classified, leaving the contest open to everyone in ...

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India's biggest superstar Shah Rukh Khan ...

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India's biggest superstar, Shah Rukh Khan, ...

In a nearly two-minute video ad, Cadbury India portrays an office worker who doesn't even have a moment to savor his 5 Star chocolate bar due to the demands of AI-driven efficiency. His boss ...

Kotecha, with extensive experience in snacks, is chosen to bolster PepsiCo India's snacks business. Kotecha previously worked at Cadbury India. The change in name of Cadbury is in line with the ...