At a glance, each of these alternatives look more or less identical to the name brand, all puffy rings of beige toasted oat.

The US-based cereal giant is spending £12 million on a marketing effort, including providing a make-over for its mascot ...

In its 2024 Sustainability Report, St. Louis-based Post highlighted advances in sustainable packaging across its brands. For ...

The beloved cereal brand made over £1bn in sales last year, but its UK operations reported an overall loss in profits.

A cereal switch-up is stirring up sweet — well, mostly salty — discussion. Post Consumer Brands confirmed to TODAY.com that ...

As lower-priced store brands continue to gain market share, Minnesota’s reigning category leader is not resting on its ...

"The fun, lightly sweetened corn cereal is sure to put every family into Dance Mode after breakfast," the brand shared. Then, there's the new Cheerios Oat Crunch Chocolate flavor, "sweetened ...