At a glance, each of these alternatives look more or less identical to the name brand, all puffy rings of beige toasted oat.

I tried five whole-grain, O-shaped cereals and found out that Cheerios has some serious competition. See which one I liked ...

Others couldn’t fool a baby. And in the end, one brand of generic “o” floated to the top of the bowl to rival the cereal king. The texture of these rings was immediately suspect—puffier ...

Oreo is introducing six new sweet treats for 2025, including Loaded Cookies and Minis Peanut Butter, as well as announcing ...

As lower-priced store brands continue to gain market share, Minnesota’s reigning category leader is not resting on its ...

These new large-size formats are designed to meet the growing demand for convenience and value without compromising on taste and quality that consumers know and love, the brand says. Its Great Grains ...

In its 2024 Sustainability Report, St. Louis-based Post highlighted advances in sustainable packaging across its brands. For ...

A cereal switch-up is stirring up sweet — well, mostly salty — discussion. Post Consumer Brands confirmed to TODAY.com that ...

In its 2024 Sustainability Report, St. Louis-based Post highlighted advances in sustainable packaging across its brands. For ...

Post Foods Oreo is launching a new cereal, while saying goodbye to its longtime breakfast option for fans of the iconic cookie. The brand has officially announced Oreo Puffs — a new spin on Oreo ...

The US-based cereal giant is spending £12 million on a marketing effort, including providing a make-over for its mascot ...