Earlier this year, Superdrug removed the VAT from its Own Brand suncare range, for the second year in a row. The price cuts are part of Superdrug’s ‘Reclaim the Name’ sexual health literacy campaign ...

With more than a billion websites on the internet, it's going to take a lot for your brand to stand out from the crowd. At ...

Starting your own business can appear complicated and overwhelming to first-timers. While the administrative process of ...

Finding glasses that fit can be a struggle for some races and ethnicities due to the shape of their face, but now a South ...

The founder of StartupExperience.com recommends first-time founders take control of their personal brand online with a ...

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

Save a little money and enjoy branching out with these excellent store-brand potato chips. Check out which snacks put fire to ...

Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, ...

We’ll explain why big brands lead the rankings and how to measure your own brand’s impact against these competitors. You’ll even get actionable strategies for improving your visibility by ...

“With an invented name you are able to create a new culture around your service or product ... it’s very hard for generic brand names to develop their own brand identity, as they’re ...

As Riske Betten, B2C/product director at Mediahuis Netherlands, told us at a recent summit: Your brand is whatever consumers ...