The launch campaign will be showcased across digital media channels like YouTube, Meta and other social media platforms; with ...

Television also remains a crucial medium for BFSI advertisers, with ad volumes on TV experiencing a 19% growth in H1'24 ...

NTUC FairPrice is looking to make life a little better with a new heartwarming ad that has touched the hearts of netizens.

Communications has won the creative mandate from De Beers Group “As a leader in the diamond industry, De Beers is focusing on growing the category,” said Shweta Harit, Gl ...

As marketers pour money into campaigns that fail to connect with genuine audiences, the consequences include diminished ...

To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which ...

Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe GenStudio for Performance Marketing, a new generative AI-first application that empowers brands and agencies to accelerate the ...

Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future — from the unstoppable rise ...

Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company's most enduring ...

Coralisle Group Ltd struck gold twice at the 2024 Advertising Research Foundation David Ogilvy Awards, held last week in New ...