Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

Sun Country Airlines partners with the Minnesota Golden Gophers for groundbreaking NIL program, offering travel vouchers to student-athletes across 22 varsity sports. Sun Country Airlines partners ...

His extraordinary achievement has sparked an outpouring of admiration across India, with notable leaders, celebrities, and brands celebrating ... not only etched his name in the annals of chess ...

The best candle brands are based on our team's collective ... All of Le Labo's fragrances use the main ingredient as the name. The Santal Collection is one of its best-known scents, and you ...

Among the 32 brands in CR’s 2025 report card, the top five remain unchanged from last year, with one significant shift – Subaru claims the top spot. Also making the grade – BMW, Lexus ...

Group chat names carry more weight than you may realize. After all, we’ve all got them: family group chats, BFF group chats, the semi-stagnant group chat with that one crew you met on a trip ...

Swapping to cheaper supermarket own-label products can be an effective way to cut your food bill. You might think giving up your brand favourites would be a wrench, but our taste tests have found ...

All around the world, brands and companies are implementing social media strategies into their digital marketing campaigns to boost brand awareness, increase exposure, and improve sales.

Wines have been impacted - with Sun Online previously revealing how mainstream brands including Blossom Hill and Hardys have lowered their ABVs following tax hikes. We can expose further reductions.