Retail Media Networks (RMNs) are really just a fancy way of describing retailers’ ability to use their own digital properties to sell advertising to brands, much like a media property would.

NEW YORK — DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which ...

Some even dub this convergence “the next frontier” of digital ad spend. While it might seem like all eyes are on digital, advanced retail media networks are looking to another area to grow their ...

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – ...

Is curation a premium ad network? Many years ago, ad tech platforms built premium ad networks, which allowed advertisers to only place ads on a select group of digital publishers. Curation is a ...

Under these types of arrangements, digital advertising is operated by ... realized tremendous value from our ever-expanding ad network. We have strategic plans to continue expanding our footprint ...

In our ever-digital world, privacy is the hottest commodity ... Cookies are still used by some ad networks as a way to track users across multiple devices, but they provide less information ...

A new large-scale campaign distributing Lumma infostealer malware through fake captcha pages has been observed using malvertising to exploit weaknesses in the digital advertising ... how the ...

Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, launches LocID, a groundbreaking ...

Why it matters: The expanded partnership involves developing tools to help Snap compete with larger digital ad networks. Zoom in: Snap's new tools are designed to give advertisers more confidence ...