Nivea India appoints Siddhartha Juneja as the new E-Commerce Director effective 2nd January 2025. Siddhartha brings over 15 ...

Unlike other businesses that can cast a wide net with their marketing, restaurants thrive on local customers and need a more focused approach. Your marketing strategy needs to speak directly to your ...

Key Takeaways. AI-driven consumer predictions outperform historical methods, improving accuracy with real-time behavioral data. Machine Learning creates hyper-personalization, ana ...

Techopedia explores Temu's rapid growth to 483 million downloads globally, fueled by affordable products, aggressive marketing, and a gamified shopping experience.

Following a degree in Advertising and Marketing, Paul’s 15-year career in digital marketing has seen him help businesses ...

As the CEO of an e-commerce marketing automation platform, here are three areas of e-commerce I’m watching in 2025. President-elect Donald Trump has proposed instituting tariffs on all imported ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

Mobile marketing is a digital marketing strategy that targets customers on their smartphones ... both for Google searches but also when scanning product catalogs on e-commerce sites. Augmented reality ...

Organic Basics sought to expand into the US market by targeting Gen Z. They partnered with Nest Commerce to develop a ...

The brand’s head of marketing tells afaqs! how the paints company marketed itself amidst new challenges within the category.