Suchana Sarkar, Chief Brand Officer of Makani Creatives, writes that various tools like eye-tracking, facial coding, and EEG ...

In a showcase event at CES, Disney said it is expanding its "Magic Words" advertising feature, introduced last year, to live ...

By grounding festive campaigns in both heart and strategy, advertisers can create lasting connections with audiences while ...

While this evolution promises a more connected consumer experience, the challenges in implementation cannot be ignored.

The 90-second version of the ad generated intense positive feelings in 55.2% of viewers. I’ve also seen the 30-second version of the commercial on TV, and it loses much of its emotional impact.

New year, new me, says System1’s Andrew Tindall. He’s dumped his vices for January [RIP Guinness] - now it’s time for the ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

Advertisers have grown wary of TV news programs in recent years, but a study from research firm Mediaprobe suggests the strategy is flawed ...