Ad research pioneer to lead company's U.S. expansion; AI-powered platform enables mass content testing and optimization for marketers SCOTTSDALE, Ariz., Jan. 7, 2025 /PRNewswire-PRWeb/ -- Former Ace ...

By grounding festive campaigns in both heart and strategy, advertisers can create lasting connections with audiences while ...

While this evolution promises a more connected consumer experience, the challenges in implementation cannot be ignored.

Suchana Sarkar, Chief Brand Officer of Makani Creatives, writes that various tools like eye-tracking, facial coding, and EEG ...

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

A mother of two defrauded a sailing club for military veterans of almost £70,000 to feed a gambling addiction she developed after getting divorced, a court heard.

During CES, NBCUniversal will kick off sales efforts for its 100th-anniversary slate, which includes the 2026 Super Bowl, ...

Luck of the Draw' is an emotional and gripping thriller, set in 1965, with themes of love, loss, and survival. The novel ...

Every year, the third Monday in January is dubbed "Blue Monday," allegedly the most depressing day of the year. But is this ...

Christmas advertising was all round a success, with many brands delivering some of the best results we’ve seen in a decade.” ...

The second dream, and the more traumatic of the two, sees me return to the fancy department store where I worked one ...