Kevin covers retail, airports, and the global traveling shopper ... and is expected to recover to 2019 levels by 2025—and forecast to reach $168 billion by 2027, according to new data by ...
Global forecasts for key ad spending measures exceeded expectations from GroupM, WPP’s media investment firm, according to an end-of-year forecast report released by the firm today. The report ...
It accelerated once again in 2024, GroupM said in its 2024 Global End-of-Year Forecast, and it will maintain a faster rate of growth through 2029 than it predicted a year ago. Google, Meta ...