Influencers in China who posed as “Middle Eastern princesses” to market “royal” lifestyle products have had their accounts banned on mainland social media platforms, igniting widespread ...
Pharmaceutical companies have begun to leverage social network analysis to mine massive quantities of industry-related data to identify and target exactly those KOLs who can provide advocacy ...
Whether they inspire you to be a better person, try new things, or work harder, it’s always good to have someone you can look up to. Here are the male celebrities that have influenced our cadets ...
KOL Management is a broad term that, in our minds, refers to the complete life cycle of identifying, mapping, segmenting, planning, engaging, and interacting with KOLs. From beginning to end.