Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex. Then came safety needs -- security, stability -- followed by ...
Consider this article as a conversation starter. Perhaps you can add to this list of customer needs. Just because Maslow had five in his model doesn’t mean we are limited to that number.
The idea of a hierarchy of needs—first published by the psychologist Abraham Maslow in 1943 and subsequently modified in various ways by Maslow and others—has long been pervasive in the world ...