TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear.

Royal and his wife, Nancy, moved to Arizona in the summer of 1981. As they drove into town that hot August afternoon, they were met by a huge dust storm. "It's going to rain," they said to each ...

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The Design Educates Awards 2024 has just announced the winners of this year’s winners, celebrating projects that excel in addressing complex social and environmental challenges while carrying ...

Nielsen and TikTok have struck a deal allowing the data analytics company to report accurate data about ad performance on TikTok across all platforms. “Under the agreement, Nielsen will provide ...

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TikTok and Nielsen announced a new partnership on Thursday that will have the ratings measurement giant track how ads perform on the popular app. “The new integration provides a holistic view of ...

Greg Norman says he will be replaced as LIV Golf CEO, amidst reports that the three-season-old tour has found his replacement. Speaking to Andrew Chernoff of WISH-TV in Indianapolis, Norman said ...