Apple TV Plus is always drawing in new subscribers, and continues to demonstrate the high-quality entertainment viewers can expect from one of the best streaming services, proudly showing off ...

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Apple AAPL.O is closing in on a historic $4 trillion stock market valuation, powered by investors cheering progress in the company's long-awaited AI enhancements to rejuvenate sluggish ...

Apple is poised to become the first company to cross the $4 trillion threshold — powered by investors cheering the tech giant’s long-awaited AI enhancements to rejuvenate sluggish iPhone sales.

The iPhone SE has never fully stood on its own. In previous years, the smartphone has leaned heavily into “it’s an iPhone” and the gulf in performance between iOS and Android. Yet mid-range ...

Apple Intelligence is the Cupertino company's name for the AI that now sits at the beating heart of its operating systems on iPhone, iPad and Mac. But rather than being released in one go, Apple ...

The EU’s European Commission has pressed Apple Inc. to further open up the iPhone operating system to rivals, prompting the company to complain about requests from Meta Platforms Inc.

Apple Inc. has halted work on a project to build an iPhone hardware subscription service, according to people familiar with the matter, retreating from an attempt to change the way consumers buy ...

A new survey suggests that Apple Intelligence matters to iPhone buyers, but the majority say that the initial features add little to no value. It remains to be seen whether Genmoji and ChatGPT ...

Apple AAPL-0.20%decrease; red down pointing triangle is preparing a series of major design and format changes to its lineup of iPhones and potentially other products, a bid to revive growth after ...

With iOS 18.2 and iPadOS 18.2, Apple introduced Genmoji, the feature that lets you create a custom emoji character if there's ...

Apple’s initial public offering was a once in a generation event. When the computer company from Cupertino, California, began trading on the Nasdaq on Dec. 12, 1980, it was the biggest IPO since ...