If you never had the chance to try the "One Chip Challenge" by Paqui, you may be too late to do so now. It has been discontinued. PEOPLE reports that the product was taken off shelves. This ...

A spokesperson for Paqui confirmed with PEOPLE that the product, which contained Carolina Reaper and Naga Viper peppers, is ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

Different versions of the One Chip Challenge ... themselves. The 2022 edition of the product was listed on sale via Amazon for £34.99 from a third-party seller On Thursday, Paqui posted a ...

A Massachusetts teenager is believed to have died after attempting the Paqui One Chip challenge ... The trend started blowing up in October of 2022 after a popular streamer took to the challenge.

Prior to its 2015 acquisition by SkinnyPop Popcorn parent Amplify Snack Brands, Paqui was a small, regional tortilla chip brand with better-for-you ... efficient to have such a wealth of insight in ...