Nike began sneaker collaborations in 1973 and signed the first partnership deal with American athlete Steve Prefontaine.

but it would take a few more years for the shoe to fully catch on with mainstream consumers. These days, it’s one of Nike’s most popular lifestyle sneakers.

The highly coveted sneaker was first made in 1999 as an exclusive for family and friends of the beloved hip-hop group.

With low employee morale, slow market responses and fumbling retailer relationships, Nike’s slogan ‘Winning isn’t for ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

One of the most popular brands in the world, Nike has continued to dominate the sneaker and sportswear market over the years ...

Travis Scott has released so many sneakers with Nike and Jordan Brand that it can be hard to believe the collaborations only ...

Loyal fans of Los Angeles Lakers legend Kobe Bryant have clamored for his retro Nike sneakers to be released in larger quantities, and their request have finally been answered. Earlier this month ...

Nike is ready to re-enter the 36 Chambers. More than two decades after first releasing the Wu-Tang “Killa Bees” Nike Dunk ...

Customers are changing their behaviors, passing up discretionary purchases of expensive sneakers ... partners. Nike has executed a strategy to focus its resources marketing and top products ...

The majority of Nike lifestyle sneakers were at the time available up to UK size 9.5 for women (a woman’s 12 in the United States) and up to size 14 for men (a man’s 15 in the US), the agency ...

New-home sales volumes can rise in lockstep with home improvement spending. Thirty-year mortgage rates have already fallen ...