This year, global app downloads were down by 2.3%, compared with 2023, reaching nearly 110 billion. This downward trend was seen across both app stores, the data indicates. This isn’t the first ...
"Adding game-like micropayments could help Tinder, which has around 75 million active users but only 10.5 million paying subscribers, according to Business of Apps, opens new tab." "By comparison ...
Social proof plays a crucial role in driving app downloads. Encourage satisfied users to leave positive reviews and ratings, as these can significantly influence potential downloaders. Consider ...
If you’re an app owner or marketer aiming to boost app visibility and downloads, finding the right experts is a must. Think of app store optimization (ASO) as the secret sauce that can catapult your ...
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I’d like to see more variety in 2025, but it’s also good to see some truly great apps among the more everyday apps that will undoubtedly continue to get lots of downloads. John is MacStories’ Managing ...