Google is planning to roll out a technology that will identify whether a photo was taken with a camera, edited by software like Photoshop, or produced by generative AI models. In the coming months, Google’s search results will include an updated “about this image feature” to let people know if an image was created or edited with AI tools.

Google is integrating the C2PA standard into its search features to help users distinguish between real and AI-generated images.

As part of the technology, Google Search results will get a new "about this image feature" that informs you how an image was created or edited. Google outlined the coming tools in

Google is also integrating the technical standard into its advertising systems. Laurie Richardson, the company’s vice president of trust and safety, detailed in a blog post that the goal is to support the enforcement of advertising policies. C2PA support will start rolling out to Google’s ad and search systems in the coming months.

By using a photo's metadata, the feature can determine whether it's original, edited by software, or produced by AI.

Google has detailed how it plans to start helping users figure out if an image was created or modified using generative AI tools.

Google plans on adding the Content Credentials standard to Search and its ads system to help identify AI created or edited content.

Google is introducing a new label in image search results to help you distinguish between AI-generated content and real ones, aiming to improve transparency and user trust. This is being done with the integration of C2PA metadata.

Google is taking the first step among key players, integrating the C2PA's new 2.1 standard into products like Google Search and eventually Google Ads (the "About This Image" promp

Google will soon roll out a set of features on Google Search that will enable users to identify if an image has been created or modified using artificial intelligence (AI)-based tools. The company today announced that in the coming months,