Sony and Honda are betting big on the AFEELA 1, the sleek new electric vehicle five years in the making that's turning heads at CES 2025. Not only did Sony Honda Mobility (SHM) spill the tea on pre-order details — and its jaw-dropping price tag— on Monday but the company's also letting attendees get a first taste of life inside this futuristic ride.

The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

CES 2025, the annual consumer tech conference held in Las Vegas, is here. TechCrunch reporters are on the ground giving you the latest announcements and

Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.

Sony reveals a release date for its smart car, the Afeela along with new movie magic innovations from its film division. Watch our recap in 6 minutes.

Sony has been discussing its EV ambitions for five years, but now the company is ready to sell you a car. Through Sony Honda Mobility, the Afeela is be available for reservation one now with a $200 fee.