Dubai Humanitarian has partnered with ThinkSmart, a content creation space, to launch a series of innovative campaigns designed to enhance community engagement and amplify outreach efforts.

The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has ...

Awkward Ads is a young, agile, and creative agency specializing in culturally authentic storytelling across the MENA region. Sony AbdelMohsen is a partner and the Regional General Manager at ...

The fact that KitKat is sneaking into corporate offices is so significant for the time of year – and for what the brand ...

The idea of creativity is very modern and hip, partly because the concept of creativity itself is very recent. That’s not to say that ancient cultures, societies, and civilizations were not creative – ...

. The trends signify a major shift in brand-consumer connections and is backed by extensive attitudinal and behavioural data. At a glance: Our 2025 Marketing Trends ...

How Publicis Groupe developed programs to support young Lebanese talent and how they help the industry along the way. Over the years, Publicis Groupe in Beirut has developed a number of student ...

Collective Artists Network, India’s largest celebrity management company announces the launch of its Dubai office.

The Game LLC, the licensed operator appointed by the General Commercial Gaming Regulatory Authority (GCGRA) to manage The UAE Lottery, has partnered with Takalam.