Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

Havas India appointed John Thangaraj as chief strategy officer of Havas Creative Network India. His remit included Havas ...

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, ...

SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for ...

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

Articles written by Rashi Ray ...

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...

With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...