Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...
PBMs have been under fire for years for alleged profiteering and anticompetitive conduct, but efforts to regulate the industry at the federal level have stalled in Congress.
Google is defending itself in court against the U.S. Department of Justice for the second week of an antitrust trial over its alleged monopoly in online advertising.