尼尔森最新报告指出，西班牙裔的影响力推动了足球观众和所有大型体育赛事收视率的增长 纽约，2024 年 9 月 10 日--全球受众测量、数据和分析领域的领导者尼尔森今天发布了最新数据，展示了西班牙裔人口对美国体育格局的影响。在新报告中 粉丝：尼尔森关于 ...

This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture.

“Reinvigorated alliance the next step in the evolution of media in Japan and a big win for nation’s media industry”, say stakeholders Tokyo, Japan, September 11, 2024 - 尼尔森, a global leader in ...

创建个性化、高影响力的广告活动和内容，在正确的时间吸引理想的受众。 -- 优先受众的兴趣、态度和行为是什么？ - 如何优化活动信息、渠道和受众组合以提高绩效？ 通过我们的每周通讯Media Pulse 了解最新信息。 Notice: JavaScript is required for this content.

媒体碎片化比以往任何时候都更加严重，代理商需要统一的工具来衡量和接触碎片化的受众。PMG合作伙伴关系负责人萨姆-布鲁姆（Sam Bloom）揭示了尼尔森如何帮助广告公司破解测量难题，并在未来趋势来临之前先发制人。 在这个分散的媒体环境中，广告公司 ...

尼尔森广告主和代理商负责人马特-德维特（Matt Devitt）探讨了基于结果的营销、品牌建设以及人工智能如何帮助衡量媒体影响力等方面的变化。 结果是品牌最关心的问题，但如何规划、衡量和改进结果却从未像现在这样具有挑战性。从体育直播的兴起到生成式 ...

纽约 -2024 年 9 月 11 日-根据尼尔森的数据，副总统卡马拉-哈里斯（Kamala Harris）和前总统唐纳德-特朗普（Donald Trump）之间的 ABC News 总统辩论估计吸引了 6710 万观众。 ABC News 辩论是两位参选候选人之间的第一场辩论，也是本选举周期的第二场辩论。据尼尔森公司 ...

This category saw a tight race between the fourth iteration of HBO’s True Detective franchise and Netflix’s dark comedy Baby Reindeer. Airing on both linear and streaming channels likely gave the ...

Cindy was appointed interim Chief Financial Officer at Nielsen in September 2024 and is responsible for overseeing the global finance organization, including financial planning and analysis, tax, ...

Partha joined Nielsen in May 2024 as Managing Director and leader of its new Global Capability Centers (GCCs). In this role, he oversees the operations of Nielsen’s India GCCs and ensures its ...

Russ Soper is Chief Information Officer at Nielsen, responsible for executing a transformation focused on improved fundamental service delivery, increased agility, driving technology modernization, ...

The Hispanic community consists of about 65 million people—almost one-fifth of the U.S. population. From food and music to ...