Kanye West, now known as Ye, demanded action and Adidas didn’t hesitate to deliver. On Tuesday, the rapper criticized the ...

Kanye West is back and active on social media, meaning that the lengthy rants about everyone and everything he hates are back. On Tuesday, in a drawn-out Instagram post that has since been deleted, ...

What It Means for the Brand In a dramatic shift in branding and marketing, Adidas has officially removed all references to ...

新任CEO贺雁峰(Elliott Hill)正在改造耐克。 他于2024年10月14日入职，并担任耐克集团董事会成员和执行委员会成员，不少高管跟随贺雁峰的步伐“回巢”。 事实上，贺雁峰是一位耐克“老人”。从1988年实习到2020年退休，其在耐克工作32年，见证了这家公司的起落。眼下，他想让耐克“重回正轨”。 客观上，耐克确实到了必须转型的时刻。 在截至2024年11月30日的最新财季，该公司营收 ...

Kanye West accused Adidas of sabotaging his business efforts and reacted to their continued sale of Yeezy stock after their ...

在渠道端，贺雁峰领导下的耐克正修复与渠道商关系。“我们将把 NIKE direct 数字和实体服务回归到高端目的地。溢价也意味着全价。将把促销活动集中在传统零售渠道。要重建主要批发合作伙伴的信任。”他说。此前，耐克前任CEO约翰.多纳霍（John Donahoe)发起了DTC直营渠道改革。在全球范围内，耐克砍掉了近半零售合作伙伴关系，终止了数百项合作协议，并缩减了全球市场的销售团队。

The world of luxury sneakers includes iconic pairs like Michael Jordan’s 'Bred' Air Jordan 13 and Kanye West's Nike Air Yeezy ...

接着 Ye 还公开批评最近与 adidas 签下合作协议的设计师 Jerry Lorenzo，他宣称 Lorenzo「虚伪又不忠」，因为在他和 adidas 发生冲突之后，Lorenzo 仍选择与其合作，Ye 更进一步指控 Lorenzo ...

The Yeezy creator’s accusations against Adidas regarding search engine manipulation and account freezing underscore the ...

Kanye West made a fiery request, and it was granted.

Adidas erases Yeezy mentions after Kanye West claims the brand prioritized its website over Yeezy.com and ended ties.

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.