The Why? behind "Chevy Runs Deep" slogan - Autoblog
网页2010年10月27日 · Ewanick says that he is not calling "Chevy Runs Deep," a tagline, but a theme, because the tagline, he says, "will be the Chevy Bowtie." He is referring to the Chevy logo, which gets a lot of ...
Chevy Runs Deep - A Soldier's Home - YouTube
网页A North American Winner in the 2012 Chevrolet Super Bowl Ad Contest.video by http://www.HodgesUsry.com
"Chevy Runs Deep" Is The Worst Ad Slogan Ever - Jalopnik
网页2010年10月25日 · Chevy's new marketing team has settled on a motto for the iconic American brand that's soon to show up in dozens of ads. The line is: "Chevy Runs Deep." That's what she said.
Chevy Runs Deep : Silverado Commercial - YouTube
网页17K views 13 years ago. New Chevy Silverado ready for every challenge in life. ...more.
General Motors dumps 'Chevy Runs Deep' slogan for 'Find New …
网页2013年1月8日 · “Chevy Runs Deep” is running out. General Motors said Tuesday that it will replace the advertising slogan with “Find New Roads,” which can be used as Chevrolet’s global advertising catch ...
“Chevy Runs Deep”: Is Chevrolet’s New Slogan a Win or Dud?
网页2010年10月27日 · So will Chevrolet’s new marketing mantra, “Chevy Runs Deep” be successful? And why backtrack on the whole Chevrolet/Chevy terminology anyways? This is not a new marketing slogan per se, as “Like A Rock” and “An American Revolution” were.
GM exec discusses new Chevy 'Find New Roads' tagline: Brand
网页2013年1月8日 · GM was immediately met with wide criticism from car buffs who claimed that "Chevy Runs Deep" lacked substance. Jeff Goodby, one of the partners at Goodby, came to the tagline's defense,...
"Chevy Runs Deep"… But Does It? | The Truth About Cars
网页2010年10月26日 · “Chevy Runs Deep” is far from perfect, but it expresses the heritage of loyalty to Chevrolet in contemporary terms. It’s also the product of learning from mistakes, a sure sign that Ewanick’s arrival has shaken things up at Chevy’s marketing operation.
Chevrolet Ditches 'Chevy Runs Deep' in Favor of 'Find New …
网页2013年1月9日 · Chevrolet is ending its "Chevy Runs Deep" marketing theme after a little more than two years and unveiling a new one, "Find New Roads," which the General Motors brand says reflects its global...
Chevrolet To 'Find New Roads' As It Drops 'Chevy Runs Deep' - Forbes
网页2013年1月8日 · Chevrolet is finally dropping its lackluster "Chevy Runs Deep" slogan and replacing it with a tag line and positioning that brand management believes is broader, more forward-looking, and more...