Kraft Heinz turns to gimmicks and nostalgia to revive its 'dusty' brands
Kraft Heinz turns to gimmicks and nostalgia to revive its 'dusty' brands
By Danielle Wiener-Bronner, CNN Business Oscar Mayer. Velveeta. Capri Sun. Kraft Heinz CEO Miguel Patricio admits: Some of the company’s iconic products had become “a little bit dusty.” “For a while, we were apologetic about the brands that we had,” Patricio told CNN Business. “We got distracted believing that the future was ...
kesq.com2022年11月15日
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